Opinion polls are being used to influence public opinion rather than simply measuring it

So bandwaggon propaganda is based on individuals rallying to the perceived majority opinion, because of a fairly widespread psychological need for feeling we are part of a social ingroup, and a general tendency towards normative compliance and social conformity.

Politics and Insights

yg-leader-pollA ‘snap poll’ published by YouGov has found ‘viewers split on who won ITV general election debate‘ and states that Boris Johnson narrowly won among 1.646 respondents polled.

However, the date and time on the page highlighting the poll result is one hour and ten minutes before the debate started at 8pm.

The page has been archived here – and the SKWAWKBOX has made a video of the open page to show that the image above has not been doctored and that the page address is genuine. Read the rest of the article here.

YouGov has been contacted with a request for an explanation of the apparent anomaly. It will be interesting to see the poll company’s response.

Polls are controversial. Some of the major concerns that surround the current polling landscape: Are the polls accurate and scientific? Reliable? Can the questions be manipulated to get a particular…

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