Politics and Insights

Disinformation and new forms of propaganda can take many forms—from the use of false images, misleading headlines, to social media techniques that create an impression of consensus – that the ‘majority’ understands an issue in a certain way (also called ‘bandwaggon technique’). Polling can be misused, for example, to create an illusion of agreement in a population, and to draw on the conformity tendency or ‘herd mentality’ of the public.

Media agenda setting and framing of events may also contribute to the bandwaggon effect, and even subtle cues such as a broadcast presenter’s attitude and language towards election candidates can also influence voters.

For example, the many times we have heard the phrase “… let Jeremy Corbyn in” from broadcast media over the course of this election sends out a message that a Labour government would not be the norm, or the ‘preferred’ outcome of an election. The phrase…

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